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Commercial Art

A guide to resources in the commercial art specialties of advertising design, digital rendering, gaming development, and photography.
Finding Images and Videos in Databases

The PTC library databases listed below offer access to high quality images attached to articles and videos, such as documentaries and interviews. Try searching keywords such as advertising, graphic design, logo creation, and play around with the filters. Alternatively, you could use keywords to search for examples of historic advertisements for large brands like Coca-Cola or Nintendo.

Free to Use Images

For example, the following WPA posters were sponsored by the Federal Arts Project in Chicago, IL, 1936-1941. They are from the Library of Congress' Free to Use and Reuse: Libraries collection. 

Vintage poster advertising curb service at the Chicago Public Library. A traffic light with green, yellow, and red lights appears on the left. The text reads: 'CURB SERVICE 10,000 Current Books CHICAGO PUBLIC LIBRARY RANDOLPH ST. CORRIDOR Convenient FREE Time Saving.'                                          Vintage poster with a black background promoting library use. At the top, bold white text reads 'for Greater Knowledge–'. Below, a circular emblem features a graduation cap and eyeglasses, with the words 'ON MORE SUBJECTS' across it. At the bottom, the message 'Use Your LIBRARY more often' is written in a mix of cursive and bold fonts. Created by the Illinois WPA Art Project, Chicago.

Interviewing Photographer Robert Whitman

Check out the below interview series Conversations with Giants, featuring photographer Robert Whitman, as he discusses the relationship between photography and advertising. He was the first photographer to photograph the musician Prince.

Access:

This video should play automatically if you are signed into your library account on campus. If you cannot view the video on campus, make sure to sign into your library account. If you are off campus, sign in with your P number and 6 digit date of birth.